For those who do e-commerce, Facebook product selection is a very serious issue. If you don’t choose the product well, then no matter how much you promote it, the revenue will not be too good. But it is very difficult to make a good selection because no one can guarantee that the goods you select are what everyone likes.

This article will introduce you to the logic of finding Facebook products and will recommend one of the more commonly used tools for you. Specifically divided into the following points.

• What is the logic of finding a Facebook product?
• What are the strategies to find Facebook products?
• What is Adspy?
• How to use Adspy?

The logic of finding Facebook products

Go to the Internet and search for Facebook selection methods, the results will tell you that there are thousands of methods. But in fact, the logic of most of the selections is the same. The factors to consider when you make a Facebook selection are:

• What type of need does this product you’ve selected solve for the user?
• How was the need found?
• How is this need validated?

After choosing a better product based on these considerations, package it and then let it generate a premium. The product that can get the most exposure will win.

Strategies to find Facebook products

Focus on the characteristics of the product

When making a Facebook product selection, you can consider three characteristics of the selected items: functionality, applicability, and timeliness.

1. Functionality: Functionality refers to what the item you select can be used for. Products that are meaningless will not be accepted by users. You can choose a product that you need to use every day, but it should also have certain characteristics. For example, it can be folded, more space-saving.
2. Applicability: The larger the population to which this product applies, the more potential customers you have. This point should not only be applied to the selection of products but in setting the sales of the target group should also avoid positioning too narrowly.
3. Timeliness: When it comes to special periods, the selection of ideas can be slightly biased towards current events. For example, at Christmas, you can choose Christmas hangings. Another example is to follow the trend of environmental protection to choose green and safe products.

Pay attention to the life cycle of the product

The life cycle of the product also has a significant impact on the selection of products.

For new Facebook marketplace products, you can choose products that have a sudden increase in recent video plays, or those that have few posts and video footage but can clearly see an upward trend.

If you are more conservative and seek a stable income, you can consider choosing hot products that are already relatively old in seniority. An example would be solar water jets.

If you want to base your product selection on popular Facebook posts, try to choose posts that are relatively new. For example, the creation time in the recent days or within ten days.

Also, the number of likes and comments on the post should be in a more reasonable range. Too high a number indicates that there will be many competitors for this product, or even that they have more money. Although you may be able to gain a little, the high interest is still being gained by the strongest.

If you want to choose a product that has only recently become popular, you have to control your single effectiveness cost. But this is actually more difficult and it is often easy to exceed your mental budget or even lose money.

Follow the rules of Facebook ad

When finding a Facebook product, in addition to those above to think about, you should also pay attention to Facebook’s platform rules. The products you choose should certainly not be prohibited products. The following will list some of the products that are against the rules.

• Products banned from Facebook: weapons, e-cigarettes, adult products, pharmaceuticals, displaying the inside of the human body, close-ups of body parts, related to orthopedic body contouring, etc.
• Products that infringe or are patented.
• Products that do not match the description: products that have a large difference in appearance, or do not have the functions described on the landing page, products that do not match the landing page, and advertising display material in a serious way.
• Products that are flammable and explosive, plant seeds, or liquid powders over 100ml.

What is the Adspy tool?

After reading the above Facebook selection strategy, many people will feel that Facebook selection is very troublesome and want to find a tool to help themselves, then maybe Adspy can help you.

Adspy is a tool for finding Facebook ads database, which is used to find ads of Facebook’s historical and recent hot selling products. For example, filter ads by keywords, Facebook page, product links, store names, website domains, etc.

You can select the keywords you are interested in and search out the products you want to make. You can also view competitors’ products and products that are hot in stores and do product research, etc.

How to use Adspy?

Let’s have a look at the main interface of Adspy and the options that you will use more often.

• Site type: You can set the advertising channel, such as Facebook/Instagram/all.
• Gender: you can set the gender.
• Ages: Set the age group, usually 18 years old or above.
• Daily likes: The range is 0-1000+.
• Total likes: The range is 0-100000+
• Media type: You can set whether the material type is video or picture.
• Creat Between: Look at the date the ad was created.
• Seen Between: See the ads within a certain time period.
• Countries: this allows you to choose the country of placement.
• Language: Choose the language of placement.

At the bottom left of Adspy, there is another easy-to-miss element, which is the various emoticons that appear below the ad post when we place an ad. For example, the number of likes, shares, comments, etc. This can also be used as one of the reference contents for product selection.

If you want Facebook ads to get more interactions and achieve remarketing, you need to spend more effort on users and also use some strategies. So what is the right way to do it? How can you get more engagement and conversions?

Analyze and cater to your users

Change the ad format

Don’t set the tone of your ads as a call to purchase. This is because as ads continue to evolve, users are tired of seeing this form of ads.

So you can set some different content. For example, you can share the brand story, the production process of the product, some events to be held in the near future, and so on, to attract users’ curiosity and attention through novel stories.

Show more content that users want to see so that they can trust you more.

Analyze the characteristics of users who have visited the website

Many people who place Facebook ads want to expand their user base so that their ads reach as many users as possible. This is the right idea.

However, it’s a hypothetical idea that is fraught with constraints and uncertainties when it comes to implementation.

It is more efficient to track and analyze the users who have already interacted with your website. Whether these people have just browsed your products or have already purchased them, they already have a certain impression of your brand. So how does it need to be done?

1. Go to Facebook’s Ads Management Center.
2. Select Pixel in Settings.
3. Find Create Custom Audience.
4. Select all website visitors.

If you have your own analysis ideas, it is also possible to make changes according to your needs.

Strategies to optimize Facebook engagement and conversion results

Run regular campaigns

It is necessary to create regular campaigns on Facebook for the store or for a certain product. Or you can also create a contest.

When creating a contest, you can prepare quality prizes for the winner in order to motivate users to participate. By offering prizes, it brings maximum exposure to the users who participate. This is a great one for marketing, regardless of the platform.

Keeping ads relevant to the audience

Only by keeping ads relevant to your audience can you ensure that your previous investment will pay off.

And by doing so you will receive relatively fewer ad complaints and have a higher probability of passing the review.

Design ad videos that can be played on mute

Many users browse Facebook in silent mode, so you can design an ad video that can be well understood even in silent mode. This is where subtitles or graphics are more important.

Monitoring Facebook ad data

Checking the data of Facebook ads is a task that must be done every day. So how to monitor the data?

1. Go to Facebook Ads Management Center.
2. In Campaign Manager, find Create Custom Conversions.
3. In the categories, there will be many different types, find the people you want to track, here include users who added a purchase, users who joined a wish list, users who made an order operation, etc.

If you use this feature effectively, it will play a very important role in the conversion of your website.

Organize users’ comments

If you have been operating for a while, then you will get a certain number of reviews, at this time you can collate some quality positive reviews and display them on a priority basis.

Keep landing pages consistent with ads

This point is overlooked by many people. Because most sellers think that when placing Facebook ads, they just need to make sure the material is good.

But the truth is, Facebook will review your ad landing page as well as the ad. So the landing page and the ad must be consistent. Because if you can’t pass the review, not to mention conversion and interaction.

When running Facebook, many people want to add all of their Facebook friends to a group because it saves time. So how do you get them all into groups at once?

If your Facebook friends are already full, that means you have 5,000 friends. You can do this the usual way: First, suggest a group. Then, when you click on the embedded invite, Facebook will send you a bunch of code that you have to paste into the email.

But that can be tricky to do so. Are there any tools that can help you do that?

Tools that can add Facebook friends to a group at once!

Group Invite All

1. Search for and add information in your browser.
2. After adding, you can open the group you want to add.
3. Open groups and click the tool you just installed in your browser. Turn on the icon to set how many friends you want to invite and how often you want to invite the next friend to the group.

Friends that have been added to the group are marked green, and those that have not been added to your group are marked red.

For Facebook-Group-Invite

1. Search and add in the browser you’re using.
2. After adding, you can open the group you want to add. If you have opened the group before, you need to refresh it. After opening it, you can directly click the newly installed plug-in.
3. After opening the plugin, you can set the number of people you want to invite. Set the number of people you can click auto select, and then click Start.

A problem many Facebook users have noticed is that there are a lot of comments in the comments section, not only from competitors but also from spam. So how do you prevent and avoid spam comments?

The easiest way to deal with spam comments on Facebook is to use tools. You can try Smart Moderation.

How to use it?

1. Search for SmartModeration on the browser of Facebook, enter the page, and click to start using it.
2. Log in directly to the tool using your Facebook account.
3. This tool works with spam comments on Facebook, Instagram, and YouTube, so feel free to use it. If you just want to get rid of spam comments on Facebook, go to Facebook and it will automatically list all of your pages. Selecting to add a page tells the tool that you want to remove spam comments from that page. Among other things, the tool can respond to users’ messages online, delete or hide comments, and most importantly, block people you don’t like.

4. If you still want to get rid of spam comments on Instagram, just click on my page and select Instagram to log in.
5. Sign in to your account through the API that authorized Smart Moderation, and you can switch to the Instagram interface.
6. Repeat what you did with Facebook.